You Earned It! How Do You Protect It?

Most investors invest in the market and hope that it will grow over time and when they need the money it will be there for them. But we all know that the market does two things, it goes up and down.

The problem is we don’t really know when it will do either one and for how long it will do it. So if you make 10%, 20%, 30% gains you should have a plan for these profits but what if you don’t need the money right now? What if you don’t want to pay tax on the gains right now? Also what do you invest in after you cash out your profits? These questions need to be answered if you are going to be a successful investor. Most people do not have a plan when the market goes up or when the market goes down, they simply stay and hope it all works out until their emotions get the best of them and they sell low and buy high. Emotion and fees are the big reasons why the average investor had a return of 3.5% over the last 20 years even though the market returned 8.7%!

As the financial crisis unfolded, the world’s smartest investor – Warren Buffett – wrote an op-ed piece in The New York Times that told the whole world what he was doing. It was titled “Buy American. I Am.” He said: “Let me be clear on one point: I can’t predict the short-term movements of the stock market. I haven’t the faintest idea as to whether stocks will be higher or lower a month – or a year – from now. What is likely, however, is that the market will move higher, perhaps substantially so, well before either sentiment or the economy turns up. So if you wait for the robins, spring will be over.”  He put billions to work buying great companies at bargain prices. And he is doing the same thing today.

In a recent CNBC interview, he declared that he is a buyer of stocks, adding, “the more the market goes down, the more I like to buy.”  You might think that when the worst investors discover what the world’s smartest investor is doing, they do the same thing.  But they don’t.  History is clear on this. They’re too nervous to buy.  So they hold.  They hold until they simply can’t bear to look at their stock portfolios any more. Then – just as surely as the sun rises in the east – they will sell. Who says no one rings a bell at the bottom?

That is why AssetLock™ is changing the way people invest. AssetLock™ takes the emotion out of investing and automatically helps protect your gains while limiting your losses to a number you get to pick!  AssetLock™ is a proprietary portfolio monitoring software that monitors your portfolio on a daily basis and lets you know when you reach an all time high and also emails you a report every Sunday that gives you a recap of the week.

This has given investors peace of mind that they didn’t have before and has allowed them to feel safe and protected knowing they can only go down to a certain number that they chose while also having the AssetLock™ number go up as the portfolio goes up.  Imagine how you would feel when your AssetLock™ number is higher than your original investment!  There are only a certain number of advisors nationally that are approved to offer AssetLock™.  Alin David Lozada, RICP, CSA, President and Founder of Sarasota Wealth Advisory, is one of those approved advisors and the only AssetLock™ approved advisor in the Sarasota/Bradenton area.

Investment Advisory Services offered through Retirement Wealth Advisors, (RWA) a Registered Investment Advisor.  (Adviser’s firm name) and RWA are not affiliated. Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance. Past performance does not guarantee future results. Consult your financial professional before making any investment decision.

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